AEG Live Hails Regional Operations Industry News SAVE | EMAIL | PRINT | RSS | REPRINTS | ShareAEG Live Hails Regional Operations
August 27, 2010 - Touring
By Ray Waddell, Nashville
Larry Vallon, executive VP North American regional offices for promoter AEG Live, says the various regional offices for the company are doing "pretty good" this summer.
"At some point we figured out that the audience has voted against ridiculously high ticket prices," Vallon tells Billboard.biz.
Vallon says while some superstar bands rate the highest end tickets, including as many as 1,000 or more VIP price levels of $250 or higher in major markets, "with tons of bands you can't even get near that, and in some cases it's a turnoff to even have it in existence. With that in mind, we're starting out with falling in love with the ticket price and basing the guarantee off that."
In New York this summer, Vallon says AEG Live has done well at a site called Williamsburg Waterftont on the East River, presenting in association with the New York parks.
"We've had sensational luck there with things like Nas and Ziggy Marley, Silversun Pickups, and Pavement's coming up, Belle & Sebastian, Modest Mouse," says Vallon, adding that the venue fits well with AEG Live promotions at its Nokia Theatre and Highline Ballroom. Also in the New York market mix are shows AEG promotes at the Jersey arenas, the Garden, Central Park Summerfest, or the Apollo and Beacon Theater.
AEG also promotes at the Wang in Boston and the Mann Music Center in Philadelphia, where Arcade Fire, Passion Pit and Tokyo Police Club drew 4,000 people.
But the regional success extends South to Nashville, where the AEG office under Ali Harnell has a wealth of shows booked, including Natalie Merchant, Pixies, Black Crowes, Sheryl Crow, MGMT and Sara Bareilles at the Ryman Auditorium; Mary Gauthier at Belcourt Theatre, Flyleaf and 30 Seconds to Mars at Rocketown, Guster and Mumford & Sons at War Memorial Aud, and Metric at the Cannery Ballroom. Up I-65 in Louisville, AEG Live's Nashville office will present Eagles opening the market's new KFC Yum Center and later My Morning Jacket.
Nationally, AEG Live is promoting Justin Bieber, Black Eyed Peas, Taylor Swift and Bon Jovi, along with dates on the Paul McCartney tour, including a sellout at Nashville's Bridgestone Arena.
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